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We study fair resource allocation with strategic agents. It is well-known that, across multiple fundamental problems in this domain, truthfulness and fairness are incompatible. For example, when allocating indivisible goods, no truthful and deterministic mechanism can guarantee envy-freeness up to one item (EF1), even for two agents with additive valuations. Or, in cake-cutting, no truthful and deterministic mechanism always outputs a proportional allocation, even for two agents with piecewise constant valuations. Our work stems from the observation that, in the context of fair division, truthfulness is used as a synonym for Dominant Strategy Incentive Compatibility (DSIC), requiring that an agent prefers reporting the truth, no matter what other agents report.In this paper, we instead focus on Bayesian Incentive Compatible (BIC) mechanisms, requiring that agents are better off reporting the truth in expectation over other agents' reports. We prove that, when agents know a bit less about each other, a lot more is possible: using BIC mechanisms we can achieve fairness notions that are unattainable by DSIC mechanisms in both the fundamental problems of allocation of indivisible goods and cake-cutting. We prove that this is the case even for an arbitrary number of agents, as long as the agents' priors about each others' types satisfy a neutrality condition. Notably, for the case of indivisible goods, we significantly strengthen the state-of-the-art negative result for efficient DSIC mechanisms, while also highlighting the limitations of BIC mechanisms, by showing that a very general class of welfare objectives is incompatible with Bayesian Incentive Compatibility. Combined, these results give a near-complete picture of the power and limitations of BIC and DSIC mechanisms for the problem of allocating indivisible goods.